000 00552nam a2200193Ia 4500
008 211211s9999||||xx |||||||||||||| ||und||
020 _a0-333-93719-8
040 _cAKCL
082 _a658.8
_bRAM-M3
100 _aRamaswamy, V.S.
100 _aS. Namakumari
245 0 _aMarketing Management : Planning , Implementation and Control
_c/ by V.S. Ramaswamy
250 _a3rd ed.
260 _aNew Delhi :
_bMacmillan,
_c2004
300 _a748 p.
650 _aManagement and Auxiliary Services
654 _aManagement of Marketing
942 _cBK
999 _c16687
_d16687