000			00850nam a22002897a 4500
003			OSt
005			20231018154623.0
008			230825b |||||||| |||| 00| 0 eng d
020			_a9789353946135
040			_cAKCL
082			_a658.827 _bKEL-S5
100			_aKeller, Kevin Lane
100			_aVanitha Swaminathan
100			_aAmbi M.G. Parameswaran
100			_aIssac C. Jacob
245			_aStrategic Brand Management: _bBuilding, Measuring, and Managing Brand Equity/ _cby Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob
250			_a5th Ed.
260			_aNoida: _bPearson India Education Services, _c2023
300			_ap. XXX,642
650			_aManagement
650			_aMarketing Management
650			_aBrand Management
942			_cBK
942			_2ddc
942			_2ddc
942			_2ddc _n0
999			_c35553 _d35553