000			03618cam a2200445 a 4500
003			OSt
005			20260901044736.0
008			121015s2013 nyua 000 0 eng
020			_a9781461455677
020			_a1461455677
040			_cAKCL
042			_apcc
082			_a346.048 _bCHA-P
100	1		_aChaudhry, Peggy.
100	1		_aAlan Zimmerman
245	1	0	_aProtecting Your Intellectual Property Rights : _bUnderstanding the Role of Management, Governments, Consumers and Pirates / _cPeggy Chaudhry, Alan Zimmerman.
260			_aNew York : _bSpringer, _c2013.
300			_axvii, 227 p. ;
300			_c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aManagement for professionals, _x2192-8096
504			_aIncludes bibliographical references (p. 209-227).
505			_aFront Matter Pages i-xvii Introduction Pages 1-6 The Global Growth of Counterfeit Trade Pages 7-31 The Supply of Counterfeit Trade: The Problem Countries Pages 33-51 Modeling the Intellectual Property Rights Environment Pages 53-70 The Demand for Counterfeit Trade: Consumer Complicity Pages 71-83 The Use of Antipiracy Marketing Techniques to Educate the Consumer Pages 85-104 Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights Pages 105-124 Government and Industry Led Operations to Curb Counterfeit Trade Pages 125-140 The Special Case of China Pages 141-158 Internet Piracy: The Virtual Marketplace for Counterfeit Goods Pages 159-177 Managerial Counterattack: Traditional and Novel Anticounterfeiting Strategies Pages 179-195 The Future: Will the Piracy Paradox Persist? Pages 197-207 Back Matter Pages 209-227
520			_aAbout this book Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
650		0	_aLaw
650		0	_aPrivate Law
650		0	_aProperty Law
650		0	_aIntellectual Property Law
650		0	_aIntellectual property.
650		0	_aIntellectual property (International law)
700	1		_aZimmerman, Alan.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_cBK
942			_2ddc
942			_2ddc _n0
999			_c45064 _d45064