Strategic Brand Management: Building, Measuring, and Managing Brand Equity/
Keller, Kevin Lane Vanitha Swaminathan Ambi M.G. Parameswaran Issac C. Jacob
Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ by Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob - 5th Ed. - Noida: Pearson India Education Services, 2023 - p. XXX,642
9789353946135
Management
Marketing Management
Brand Management
658.827 / KEL-S5
Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ by Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob - 5th Ed. - Noida: Pearson India Education Services, 2023 - p. XXX,642
9789353946135
Management
Marketing Management
Brand Management
658.827 / KEL-S5