ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)

Strategic Brand Management: (Record no. 35553)

MARC details
000 -LEADER
fixed length control field 00850nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231018154623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230825b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
040 ## - CATALOGING SOURCE
Transcribing agency AKCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL-S5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vanitha Swaminathan
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ambi M.G. Parameswaran
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Issac C. Jacob
245 ## - TITLE STATEMENT
Title Strategic Brand Management:
Remainder of title Building, Measuring, and Managing Brand Equity/
Statement of responsibility, etc. by Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida:
Name of publisher, distributor, etc. Pearson India Education Services,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent p. XXX,642
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     ARCHBISHOP KAVUKATTU CENTRAL LIBRARY ARCHBISHOP KAVUKATTU CENTRAL LIBRARY 08/25/2023 1000.00   658.827 KEL-S5 68743 08/25/2023 1000.00 08/25/2023 Books