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Strategic Integrated Marketing Communications / by Larry Percy
Material type:
TextPublication details: Oxon: Routledge, 2023Edition: 4th EdDescription: p. XIV,303ISBN: - 9780367770617
- 658.802 PER-S4
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ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 658.802 PER-S4 (Browse shelf(Opens below)) | Not for loan | 69144 |
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| 658.8 TRI-M Micro Marketing: Approaches and Applications / | 658.8 UNN-M Marketing Management | 658.800285 KAL-E Electronic Commerce: A Manager's Guide | 658.802 PER-S4 Strategic Integrated Marketing Communications / | 658.812 SHA-C Customer Relationship Management: A Stragetic Perspective | 658.827 KEL-S5 Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ | 658.827 SRE-C Commodity Branding : concepts and Cases |
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