Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ by Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran, Issac C. Jacob
Material type: TextPublication details: Noida: Pearson India Education Services, 2023Edition: 5th EdDescription: p. XXX,642ISBN:- 9789353946135
- 658.827 KEL-S5
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Books | ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 658.827 KEL-S5 (Browse shelf(Opens below)) | Available | 68743 |
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658.8 UNN-M Marketing Management | 658.800285 KAL-E Electronic Commerce: A Manager's Guide | 658.812 SHA-C Customer Relationship Management: A Stragetic Perspective | 658.827 KEL-S5 Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ | 658.827 SRE-C Commodity Branding : concepts and Cases | 658.8342 BLO-E Essentials of Cosumer Behavior | 658.8342 NAI-C2 Consumer Behaviour in Indian Perspective |
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